Social Media and eGaming Marketing

In February 2019 some of the latest Facebook reviewed its ad policies, adding Bingo to the list of “morally unacceptable” products. This continues to safeguard Facebook in the US, but what is their attitude in the rest of world and how best to capitalise on their 500 million (and growing) membership?

Advertising appears to be heavily restricted either by jurisdiction or by spend. Facebook in their advertising terms and conditions talk about a minimum monthly spend of 30,000 USD. But are they really this rigid?

The unique social profiling of Facebook naturally puts it ahead of competitors in terms of targeting a particular audience, so if you meet the criteria, it could be money well spent, however other Social Networks such as Twitter offer a different kind of audience.

Should you try and directly reach an audience through Twitter or piggy-back on some popular tweeter? Ok, so Stephen Fry is probably not going to agree to send a message to his loyal followers about how great your poker or casino site is, but there are ways to communicate with people.

What does Google think of Social Media? Can spreading your presence and links, widely across the various social networks, make a truly positive impact or does the World’s leading search engine view this with scepticism.

As the competition for internet traffic continues to increase, should companies start to focus more on generating traffic through Social Media such as news & link sharing sites and is this too laborious a way to reach a potential audience? After all who really looks at these sites and are they a potential audience or a waste of valuable time!

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